As you're probably aware (assuming you're an internet trolling geek), the
Batman Begins sequel
The Dark Knight has been running a pretty extensive viral marketing campaign. Web sites, scavanger hunts, cryptic messages—it's been like catnip to Bat fanboys. Well, about a week or so ago, I got this in the mail:
A Joker playing card attached to a key with this on the back:
Heist? What heist? What does this key open? After searching the internets for clues (don't judge me), I came up with nothing. Then, this morning, I got a mysterious black duffel bag from Gotham National Bank. It was stained with blood, and it had a Joker henchman mask dangling from the handle. It also had two MORE keys attached to it. Hmmmm…
Neither key worked, so I remembered the playing card and
voila! The lock on the case opened and unveiled my booty...
Fake money! Defaced with Joker smiles!
Buried underneath all those faux fun tickets was a treasure trove of Batman toys! A small Matchbox Batmobile, a Batman "Security Vault" for storing valuables, two stylish T-shirts (sized SMALL??? WTF? I know no one at Warner Bros. labors under the delusion that the target demo for Batman is anything less than 300 lbs), and a pair of action figures—Batman and the Joker.
Gotham may need a better class of criminal, but so far, they don't need a better marketing department. This is a pretty awesome way to get us even more jazzed than we already were for
Dark Knight. Now, excuse me, I have to squeeze into a Joker Tee and make "Ka-Pow" noises with my action figures…
